Category: Personal Branding

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Creme brûlée can never be Jello

I recently lost a deal where the client told me the reason they went with my competitor was because of something I told him. Obviously my advice must have been misunderstood so I spent a lot of time thinking about how to better make my point in the future. I had posed this question to my...

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How Perspective makes Problems seem Smaller

A friend called me this week in a panic “I need your help, I really messed up.” She was in a panic over a business decision she had made and couldn’t see how she could come back from it. My friend is completing her MBA at Florida State University and works part time at a...

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What is Personal Branding?

I have had a lot of people ask me recently “What is Personal Branding?” and “How can I create a Personal Brand?” Today I will share with you my very simple answer to this seemingly very complex question. What is Personal Branding? In essence I think that personal branding is just a word, or cluster of...

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How to get a job from LinkedIn

LinkedIn is a great resource to aid you in your job search- if you know how to use it.   First, what is LinkedIn? Some would call it the business version of Facebook. LinkedIn is an online networking site used by professionals to connect and share information about their professional lives. It is a great place to...

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Flattery will get you everywhere

It’s true. Flattery will get you everywhere. People want to be liked, and if they think you like them, they will like you back. Flattery is a simple concept that’s easy to execute, but also easy to mess up. No one likes the brown-noser, the suck up, or the teacher’s pet. There is a fine...

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Smile and Nod

It was the penguins from the movie Madagascar who said “just smile and wave” as they fooled the zoo-going tourists with their charm while secretly plotting their escape. College classes are not very different! If you want to charm your professor into thinking you are riveted by his presentation on the biochemical effects of protein...

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Stop Complaining

Stop Complaining! It’s a pretty simple concept, yet one of the most difficult habits to break. I’m sorry to be the one to tell you this, but…no one cares about your problems. Do you really care about other people’s problems? It’s very easy to get caught up in complaining about how your roommate drank your...

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Emotions are contagious!

As you go through college, you constantly encounter opportunities to influence others. Almost every interaction you have is one of these opportunities, and you can influence others positively, negatively, or indifferently. Each time you interact with a teacher, a classmate, a roommate, a friend, a recruiter, a co-worker, a boss, your parents, or anyone else,...

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What is an Elevator Speech?

Elevator speeches are one of the most important tools we can use in business and in life. The idea of an elevator speech, or elevator pitch, is for you to imagine that you were to get into an elevator with the CEO of your company, or an investor, and that you had from the bottom...

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How Are You?

How are you? That is one of the most common questions asked every day. When you ask it, do you really care how the other person is? Do you think that people really care when they ask you? “How are you?” is, while the most common question, also the most useless question. It’s an empty...

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